Your Online Business Blog Needs You to Know Your Target Market.
Targeting your market is crucial for every internet marketer or business owner. A blog is designed with the target market in mind.
If you look at the theme you are going to select for an online car dealer and a children’s events site, they will be different in design. To start effective blogging as an internet marketing business, bear in mind the target group as you will not use a pink theme in an online car dealer blog. You may have started blogging for business and created a business blog with a carefully chosen theme.
The target group will determine what kind of articles and information you will be putting on your blog. You need to consider who your customer base will be and what will be the purpose of you having the online business blog.
To be able to get a good customer base of your target market, make sure you determine early enough what it is that the target market is looking for and base your blog on the kind of information or products they are looking for.
Being able to research on the details of your target market will provide a better angle to start with as an internet marketer. The online market is categorized according to backgrounds, preferences, and lifestyle.
Market segmentation is very significant in any online business and your target market will depend much on the products or services that you are selling. You should be able to have better knowledge about the product or service you are providing to the people you are targeting in your market segmentation.
The demographics of your target market would be known for you to have a products or service that they will be willing to pay for.
Your Target Market Segment
Blogging for business meant your target market segment has to be well researched. The profile of your customer base gives you a point that will help you establish your blog to meet their needs.
There is the basic demographic profile includes age, gender, and social or economic status that you need to consider as an internet marketer.
1. Age – What is their age group? Is your target market mainly made up of babies, children, teenagers, young adults, adults, or senior citizens?
2. Gender – What is their gender? Is it male or female?
3. Economic Status – What is their financial status? Are they in the low income, middle income, or high income group? What are their spending habits? Where do they go to spend their money? Who do they buy from regularly?
4. Location – Where are they located? Where can you find them? Which places do they go?
Business Ideas for Startups
These profile or sets of traits should match the characteristics and business ideas of the products or services that you are offering. Remember, however, that these classifications are still relatively broad and apply only to basic commodities where product differentiation by consumers is still not so distinct.
You could still come up with more refined business ideas for startups in target markets like in medicines or medical services, foods, clothing, educational services, leisure and others.
Selecting a Niche in Target Markets
Market segmentation needs to be categorized further that just finding a particular market that you want to blog about. You can separate your target markets or narrow them according to customer personalities, their needs, goals they have set, and fears they have.
1. Needs – sense of achievement, sense of belonging, self actualization,
2. Fears – death, sickness, loneliness, old age, poverty, rejection, intimidation
3. Goals –competence, savings, safety, home purchase, further education, start a business, quit smoking
4. Personalities – serious, fun loving, content, work shy, divas, outgoing, spenders, avid reader
Narrowing Down Your Market Segment
To be able to have an online business that is highly specialized, a blogger will need to narrow down your market segment. In internet marketing, you could still get smaller niches in categories like educational achievement, lifestyle, attitudes, family size, political views, and many others.
If you are going to select a niche that specialized in high tech gadgets, then you need to narrow your market segment further down. If you want to offer highly customized travel or accommodation packages, then you will narrow your target market to meet the demand for your services or products.
Common Characteristics of Target Market
Consider which are the striking common characteristics of your target market, this is good for your online business blog. This will give you an idea of the blog theme or design that you will use. The characteristics of the target market will help you use the appropriate tone in your article and this will match with the graphics used on your website.
The main aim of you having a business blog is to have a large loyal customer base and make money online. They should be consistently be given up to date information so that they can continue to use your products or services.
The internet provides information very quickly to customers and if you price your products too high, then they can quickly search for a similar item at a fairer price. They are able to make well informed decisions before buying anything online.
To have an online business that will grow in to a brand, you need to have and create products that will meet the needs of your target market. Be able to know each distinctive feature of what you are selling and have the right knowledge about it.
As an internet marketer, an online business blog should have content that appeals to your niche market. The important thing to know is your business blog is created to generate business sales. Therefore, be focused on your content for your target market so you use your time efficiently and your effort when blogging for business will be successful..